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Is women's swim wear the same as men's swim wear? No. So why would you buy it at the same place? You wouldn't. Training gear is all very similar, but what you wear for fun, for recreation, and to the beach is very different.
Men can buy swim suits at any department store, but ladies should buy women's swim wear at a store that can identify the best products for the their particular body types. After all, there is more to fit than just one waist and length size, correct?
Buy women's swim wear at a specialty shop or online with at a site that allows you to describe your body type and find the suits that will look best on you. In fact, use these “swim suit finders” to figure out the type of swim suit you are looking for, and then shop around for the best prices.